It was really important for me to create an identity that connected the company Riot Fest with their audience. I am big on research, it's definitely my favorite part of starting the process.  

After compiling inspirations and a mood board, I start sketching. I will do several thumbnails and some really, really rough mockups to see which direction I feel is going to work with the project. 

I added gig posters to introduce additional assets that goers would see at the tents. In this project I wanted to limit my color palette and just really push against a darkened sky, again enhancing the feel of the night sky and music blaring. 

 

I wanted to end with my own memory of my last concert that happened in February 2020, right before the pandemic, and not realizing how that was going to be my last one for a long time.